It was shocking to realize that for so long, we had been told to see pearls as perfectly round, flawless objects, as if cast in molds. But discovering Baroque pearls—wild, unapologetically imperfect—felt like rediscovering pieces of ourselves we hadn’t known were missing.

So we began sharing the story with people; from New York to Marseilles, from London to Milan. A story unfolded into a journey, a team came together naturally, bringing Ethos to life as if it were always meant to be. We’re drawn to the imperfection, vulnerability, and quiet strength within these irregular pearls. We want that story to be heard.

Our pieces are designed to live with you, gathering scratches or losing bits of luster over time; not kept away for rare occasions. Just as we embrace the unique character of each pearl, we also invite you to let go, be your true self, and perhaps discover your own Ethos along the way.